Fairfield assessment reveal – The Good, The Bad and the Future, Wednesday, September 16

Written by Theresa Rose on September 9, 2015

Fairfield, Iowa – The Fairfield Convention & Visitors Bureau invites the public to The Good, The Bad and the Future….assessing and developing Fairfield’s tourism product, Wednesday, September 16 at 7:30 p.m. at the Fairfield Arts & Convention Center’s Sondheim Theater. The event is free and open to the public.
The Bureau works continually to promote Fairfield as a tourism destination. Fairfield has been named one of America’s best small towns by the Smithsonian magazine and called America’s most unusual town by Oprah. It has become not only a great place to live but an interesting place to visit.
Operating under the premise that growing tourism will benefit the economics of the community; the Bureau began looking at ways to enhance Fairfield’s message as well as its tourism product. In order to view the community through a visitors eyes, the Bureau, along with Fairfield Economic Development Association and the Chamber of Commerce contracted with DMO Proz from Madison ,Wisc. to secret shop Fairfield and provide an assessment report on their findings. This team visited hotels, restaurants, shops, attractions, trails and in general navigated around the community. They experienced 1st Fridays Art Walk, a poetry reading and open mic events. They chatted with locals and did all the things that a visitor coming into the area would do.
Their report will express an open and honest look at how our community was perceived… some of it will be good, some bad but all of it will provide stepping stones to creating a better future for both visitors and residents in the community.
DMO Proz will provide their results of the assessment in an interactive presentation on Wednesday, September 16. These findings will become the basis for an action plan to create a more dynamic downtown and community, one that is not only increasingly appealing to its residents but also attractive to visitors.
A steering committee is being formed to help develop the action plan and they will also be charged with forming committees to work on different areas of the assessment. The public will have the opportunity to hear the findings direct from the assessment team and will also be given a chance to volunteer with work on some of the committees.
For additional information, contact the Fairfield Convention & Visitors Bureau at 641-472-2828