Written by Theresa Rose on May 23, 2016

Participants Tackle Alzheimer’s by Raising Awareness and Funds

 BURLINGTON, IA – MAY 18, 2016 – On Friday, June 3rd at the Burlington Regional Rec Plex, the Alzheimer’s Association RivALZ Blondes vs. Brunettes® flag football event will take place.  A tailgate party will start at 5 pm with the game kicking off at 6:30 pm.  Rain date is June 4th.


Two teams, divided based on the age-old rivalry between blondes and brunettes, aim to increase awareness of Alzheimer’s disease among a new generation.  All funds raised will benefit the care, support, advocacy and research efforts of the Alzheimer’s Association. According to the Alzheimer’s Association nearly two-thirds of Americans, 3.3 million, with Alzheimer’s disease are women.


This volunteer event is driven by young women and the first RivALZ Blondes vs. Brunettes game was held in Washington D.C. in 2005. Since its inception, RivALZ has expanded to more than 35 cities, including Boston, Buffalo, Denver, Houston, Kansas City, Los Angeles, Minneapolis-St. Paul and New York. Together, RivALZ has raised more than $5 million in an effort to tackle Alzheimer’s disease.


Diana Reed, RivALZ 2016 Event Chair said “I got  involved in RivALZ because I wanted to do something to give back and to help other families.  Although what I do is just a small portion, I believe what I do today effects many in the long run.  I watched my step-dad decline slowly with Alzheimer’s and it was hard to watch him as this disease affected our family and his life”.


In addition to the game, spectators will enjoy this mission focused family event with a kids’ carnival, food, silent auction, (all available for purchase) special guests, and post event party with players and coaches following the game.  Tickets for the game can be purchased for $15 from your favorite participant or at the gate.


“Alzheimer’s disease not only affects the person with the disease, but their family and community as they rally in support.  It is imperative that we educate and raise awareness about this disease and other dementias with our younger generation, as they support their family, friends and neighbors who are affected.  There are over 200,000 individuals under age 65 who battle Alzheimer’s.  Everyone knows someone who has this disease. ” said Michelle Kelman, Alzheimer’s Association staff partner for the event.


Alzheimer’s disease is a growing epidemic and the nation’s sixth leading cause of death, which kills more individuals than breast and prostate cancer combined.  More than 5 million Americans are living with Alzheimer’s and this number is estimated to grow to as many as 16 million by year 2050. Every 66 seconds someone in the United States develops Alzheimer’s and in Iowa alone, there are over 63,000 people living with the disease.


For more information about RivALZ, go to or call 800-272-3900.


Alzheimer’s Association®

The Alzheimer’s Association is the world’s leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer’s. Visit® or call 800.272.3900.